The group's principal activity is to provide software applications for contact centers. It also provides mission critical voice over Internet protocol (voip) applications to enterprises. This approach results in lower overall costs for phone devices, system maintenance and customer networking. The applications are pre-integrated to many business applications such as financial, customer relationship management and enterprise resource planning (erp) software, thereby automating and tracking business transactions to customer interactions. The group markets its software applications around the globe both directly to customers and through over 135 value-added resellers. The group's software applications are installed in over 30 countries and are available in 12 languages.